Wed, Apr 14 | Norristown

Business Development Planning

This course is all about how to grow your construction business, whatever market sector you are in and will enable you to discover key principles and strategies to develop your sales pipeline and grow in profitability. We tech proven strategies that have worked for over many years in the constructio

Time & Location

Apr 14, 8:30 AM – 12:00 PM
Norristown, 430 W Germantown Pike, Norristown, PA 19403, USA

About The Event

This course is all about how to grow your construction business, whatever market sector you are in and will enable you to discover key principles and strategies to develop your sales pipeline and grow in profitability. We tech proven strategies that have worked for over many years in the construction industry.

Topics Covered Include:

Develop a Marketing Plan

  • Determine the Target Market
  • Establish a Marketing/Advertising Budget
  • Establish Customer Service Policies and Procedures
  • Research the Competition and Trends
  • Research the Products/Services/Market
  • Develop a Niche or Specialty
  • Develop the Company’s Uniqueness – How are we different
  • Develop the Company Image and Communications Materials
  • Answer the 5 Critical Sales Questions: Who, Where, What, Why & How?
  • Select Resources To Help Promote Company Image

Implement the Marketing Plan

  • Decide “How” to approach the Market
  • Ideas to Generate New Business
  • Develop Special Promotional Events
  • Select Media for Advertising
  • Select Approach to Electronic Media Forms
  • Prepare a Press Release and Advertisements in Selected Media
  • Participate in Business Activities
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